With more than 13 million social media comments made during last year’s telecast, the GRAMMYs achieved the honor of having the biggest social media event in the history of television at the time. Now, the GRAMMYs will make history again by being the first awards event to leverage Pinterest to connect with fans.
“The GRAMMYs remains focused on connecting fans, not only with their favorite artists, but with each other,” said Evan Greene, Chief Marketing Officer of The Recording Academy. “The exclusive images on Pinterest will allow fans to show their love of music in a creative way.”
Apu Gupta, CEO of Curalate, said, “We are proud to power this unique promotion. Music has always been about emotions. Images are no different. Together, Curalate and The Recording Academy will make the GRAMMYs the first awards event to leverage Pinterest. In doing so, we will give fans new ways to express their love for music, the artists and the GRAMMYs.”
Images for the 55th Annual GRAMMY Awards ad campaign, “#TheWorldIsListening,” debuted online on December 13 2012. Exclusive photos will only be seen on the official GRAMMY Pinterest page.~ www.pinterest.com/thegrammys