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Daily News for December 11, 2012

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NEW YORK, The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, today unveils the seventh edition of the “U.S. Consumer Best Practices for Messaging” (CBP 7.0). These best practices provide guidance to activate common short code messaging programs over U.S. carrier networks. ~ MMA


LOS ANGELES, Film Independent co-presidents Sean Mc Manus and Josh Welsh jointly announced that Andy Samberg will serve as host for the 2013 Film Independent Spirit Awards. The nonprofit, which also produces the Los Angeles Film Festival and Film Independent at LACMA film series, will hold the 28(th) annual awards ceremony as a daytime luncheon in a tent on the beach in Santa Monica on Saturday, February 23, with the premiere broadcast airing later that evening at 10:00 pm ET/PT on IFC.  Additionally, longtime executive producer Diana Zahn-Storey is returning for her 18th Spirit Awards show. ~ Film Independent


OAKLAND, Calif., Kaiser Permanente has received six eHealthcare Leadership Awards, including the highest honor for Organizational Commitment and the Platinum Award for Best Mobile Communications. ~ Kaiser Permanente


WHITE PLAINS, N.Y., Gosling’s Rum has announced its sponsorship of The Leukemia & Lymphoma Society’s Leukemia Cup Regatta to help raise money to support lifesaving blood cancer research and patient services. Thousands of sailors throughout North America are scheduled to participate in nearly 50 Leukemia Cup events in 2013.  The series has been chaired since 1993 by ESPN sailing commentator and 1976 America’s Cup winner Gary Jobson, and over $42 million has been raised to fight blood cancers. Jobson is a Hodgkin lymphoma survivor. ~ Gosling’s Rum


LOS ANGELES, Reflecting its elevated status as a premier race, the LA Marathon has received the coveted designation as the nation’s best big city race in the January issue of Runner’s World magazine. This significant recognition in the magazine’s featured 2013 Marathon Guide is another indicator of the race’s gaining popularity among runners across the world.                           ~ LA Marathon


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